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Need content design? That's what I do.

Learn how my words can help your brand win.

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A bit about me.

From e-commerce to corporate wellness, I have over six years of experience crafting content that has proven to engage users across web, product, and brand channels.
 

I love using words that humans actually use, and developing user journeys that feel remarkably personalized, supportive, and intuitive.

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Recently, I've taken up a few passion projects to experiment with building AI agents and using LLMs to optimize content development.
 

Here's what I'd love to do for your team.

Content Design

UX Writing

  • Style guides

  • Journey mapping

  • Protocontent development

  • User testing scripts

  • Competitive benchmarking

  • A/B testing

  • Dialogue messages

  • Onboarding (web & mobile)

  • Alt text for accessibility

  • Writing for localization

  • Conversation design

  • Microcopy

Copywriting

  • Web pages

  • Message houses

  • Brand swags

  • Video scripts

  • OOH advertising

  • Social campaigns

Explore my content design work.

See my approach to UX research, user journey mapping, and A/B testing to support informed, friction-free user experiences.

Creating a style guide

How I built Wellhub's first ever UX Writing Content Style Guide
 

Testing copy for conversion

How I launched an A/B test to determine messaging that converts.
 

Refining a checkout flow

How I used user journey mapping to simplify our checkout experience.
 

See my work

Copywriting and other recent work.

See how I elevate messaging, champion brand identity, and drive conversions.

B2B2C

Wellhub (formerly Gympass)

The all-in-one corporate wellbeing benefit that gives employees the largest selection of gyms, studios, classes, training and wellness apps.

See my work
B2B

Pixelfy.me

From Amazon sellers to affiliate marketers to bloggers, Pixelfy.me offers URL tools to boost branding and tracking retargeting.

See my work
B2B2C

RebateKey

A marketplace for buyers and sellers, driving full-price product sales by offering cash-back rebates to online shoppers.

See my work
B2C

Just an error page

Even a wrong turn can be fun. 

See my work

Not my words— people like working with me.

Jesse's energy is one of a kind. He combines kindness, creativity, diligence, and organization into one unique marketing package.”

YONI S. | VP BRAND & PRODUCT MARKETING | WELLHUB

Still curious?

Check out my work experience.

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