Copywriting for
RebateKey
An eCommerce marketplace for buyers and sellers; Amazon sellers drive full-priced product sales by offering cash back rebates to savings-savvy online shoppers.
01.
Writing website copy.
02.
Writing explainer scripts.
03.
Writing brand videos.
04.
Creating brand swag.
05.
Email marketing.
Key contributions
People like personality.
Challenge
Rebatekey lacked any personality as a brand, even though it had a strong following of buyers and sellers.
Solution
Created a funny and sassy brand voice to stand out against competitors and match the tone of voice to their customers.
Writing for brand videos.
Challenge
How does a 3 year old startup brand drive top funnel awareness to more and more potential customers?
Solution
Co-wrote and co-directed a brand video to generate buzz and go viral on Facebook groups, reaching over 1M views.
Explainer scripts, on a budget.
Challenge
RebateKey built a Chrome Extension but needed a simple and cost-effective way to promote and explain this new feature.
Solution
Produced an on-brand explainer with a script, voice-over, stock footage, and a freelance designer and editor through Fiverr.