Well, hello there.
I’m a native Los Angelino currently residing in the Pacific Northwest. I've always loved language and the power of storytelling since my first high school play–it was Noises Off, by Michael Frayn.
I've enjoyed a diverse and successful career history that spans theatre in NYC to hospitality management in San Francisco, and ultimately to marketing and design, where I discovered: "I freaking love working with words".
When I’m not fine-tuning my phrasing, you’ll find me playing piano, attempting homemade dumplings, or finally making it to the boxing class I said I would.
My approach to copy.
Word-nerd mantras that continue to keep my writing in check.
Speak like your people.
Easy-to-read and familiar language is the best way to communicate with any audience.
Love a ruthless revision.
No precious copy allowed. Put me in front of the firing squad of stakeholders and let's get it right.
Be memorable, not distracting.
Punchy is lovely. But always prioritize the customer's needs and business objectives.
Make data your BFF.
Best headline ever! Did we test it? Proper research and testing ensure my copy actually works.