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Stories build connection
when they're personal.

LinkedIn rewards posts that feel human. This is a before-and-after look at what happened when I swapped generic ad copy for storytelling and a little personalization.

Roles

  • Copywriting

Tools

  • Google Docs

  • Gemini (for proofing)

  • Sprout Social

Impact

  • 3X more reactions on the same posts with my captions

  • ​463 impressions on my highest performing post

Still curious?

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