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A taxonomy that unlocked stable
SEO and headlines that convert.

Wellhub's website has to inform, engage, and convert across three very different audiences: companies, employees, and partners. To ensure we drove business with each audience, we needed a system for easy audience and relevant content signaling.

Roles

  • Content design

  • UX writing

  • Project "S" supporting

Tools

  • Google Docs

  • Figma

  • FigJam

Impact

  • Site-wide stable SEO

  • Site-wide accessibility in hero

  • Foundations for GEO 

  • Testable headlines (43% CVR boost on top-performing headline)

Check out my other featured work.

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