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How a rebrand unlocked
a voice that customers love.

A rebrand isn't just a new look. When Wellhub rebranded, we used the shift as a chance to rethink how voice could do strategic work across three audiences: companies, employees, and partners.

Roles

  • UX Writing

  • Copywriting

  • Project "S" supporting

Tools

  • Figma

  • Google Docs

Impact

  • Distinct voice-forward copy

  • Tone of voice benchmark to apply across other marketing channels

Check out my other featured work.

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