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Brand stunts:
Make a fake billboard on Instagram.

The "friends with benefits" joke writes itself. The trick was flipping it into a Gympass moment without losing the humor. The concept was a brand team favorite, and my tagline variation came in as the 2nd most liked post on the account at the time.

Roles

  • Writing

  • Concept collaborator

Tools

  • Google Docs

Impact

  • 2nd most likes at the time of the Instagram post. Our other concept tagline had the highest at the time.

Still curious?

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